Call the Shots
Social Media / Instagram
Call the shots is a common game in action sports where one teammate calls a trick for another and the chain repeats itself until each teammate has completed their shot. This was Madd Gear's first time promoting this challenge. Anticipation and excitement were the main emotions wanted to be drawn out from social media with the use of a hype video and graphics explaining the challenge.
While it was a daunting task to get 18 riders from across the world to participate in a timely manner, it became a success and now occurs on a yearly basis.
While it was a daunting task to get 18 riders from across the world to participate in a timely manner, it became a success and now occurs on a yearly basis.
Instagram Post Graphic
Instagram Story Graphic
Instagram Highlight for MGP CTS
