May the 4th Be With You
Social Media / Instagram
Madd Gear wanted to participate in the popular social media trend, "May the 4th Be With You". This trend originated from the popular Star Wars phrase "May the Force be with you" and although not an official holiday, it is widely celebrated on May 4th as a homage to the previously mentioned fan-favorite franchise.
Madd Gear wanted to have their professional scooter riders involved in either iconic scenes or with iconic Star Wars memorabilia, such as the lightsaber. Existing images of riders, Jordan Clark, Juzzy Carter and Charley Dyson, were used to mesh both Madd Gear's and Star War's aesthetic for the trend for Instagram.
Madd Gear wanted to have their professional scooter riders involved in either iconic scenes or with iconic Star Wars memorabilia, such as the lightsaber. Existing images of riders, Jordan Clark, Juzzy Carter and Charley Dyson, were used to mesh both Madd Gear's and Star War's aesthetic for the trend for Instagram.
